BtoB takes on Social Media I'm delighted to report that the editors at BtoB Magazine have relented to my ceaseless badgering and agreed to let me take on a monthly column about social media beginning in January.

This is good stuff because BtoB is a well-read and respected publication in the advertising and media profession with 45,000 paid subscribers, two-thirds of them marketers. The decision to give regular space to analysis of the world of blogs, wikis, podcasts and other community media is an important endorsement of how important those influencers have become to mainstream business.

I need your help. If you're a marketer or PR professional, please write or post here and tell me what you want to know about working with the blogosphere. If you're a blogger who regularly writes about businesses, tell me what information and support you need from them. Help me choose the best conferences on this topic and help me find the best bloggers and podcasts in this area.

With all due respect to my friends in high tech, I am particularly interested in hearing from people outside of the computer industry. We know that a lot of computer makers "get" social meda but they don't reflect the real world. Since 3/4 of BtoB's audience is non-tech, I'd like to hear more about their concerns so I can educate myself and target the column to a broader audience.

I'll post links to the column when it starts in mid-January. Please contribute your comments and ideas so the column reflects as wide a variety of topics as possible.  ¶ 4:38 PM