Study Finds Rapid Enterprise Adoption of Social Networks New research funded by Awareness finds that Web 2.0 technologies are gaining rapid acceptance in enterprises and being combined with internal systems. I haven't had a chance to read the full report yet, but you can download it here after filling out a short registration form (note, you may get a call from a sales rep later).

Here are highlights from a press release distributed today:

• Employers are starting to allow social media participation more freely in their organizations: The number of organizations that allow social networking for business purposes has increased dramatically to 69 percent in 2008, up from 37 percent last year;
• Employers are finding the benefits of using social media: 63 percent are using social media to build and promote their brand, 61 percent are using it to improve communication and collaboration, and 58 percent re using it to increase consumer engagement;
• 75 percent of employees are already using social networking sites such as Facebook, MySpace and LinkedIn for business purposes, up 15 percent from 2007;
• Use of internal-facing communities is on the rise with 6 percent of organization already reporting they deployed internal-facing communities, while 33 percent indicate their organization plans to implement internal-facing social media initiatives;
• External-facing communities are increasing: 27 percent of respondents said their companies are planning to deploy external-facing communities while only 13 percent indicated their organizations already have external-facing communities;
• Online communities directed at specific interests and groups of people allow for more targeted marketing techniques and better results so for this reason 37 percent of organizations have specific areas of focus for their communities;

Labels: Awareness, intranets, social_networks

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