Gmail Custom Time

tags: daily_reading

Have you ever wished you could back-date an e-mail so it looks like you responded to something faster than you really did? Google says now you can - but only 10 times a year. Um, remember what day it is.

SNCR Vocus 2008

tags: daily_reading

The Society for New Communications Research is launching a new research study entitled “Exploring the ROI of Online Press Releases.” It will will explore "how the value of press releases has traditionally been measured, and how that is changing as a result of how press releases are being used by the PR/marketing profession today. It will address the question: What are appropriate measurements of value today? And it will explore the larger question of how the PR profession is evolving."

If you're a PR or marketing professional, please contribute to the research by filling out the survey.

Dr. Pepper's Word-of-Mouth Brainstorm: 300 million free cans

tags: daily_reading

The soft drink company says it'll give every person in the U.S. a free can of soda if Guns N' Roses finishes its next album this year. Fizz blog thinks this is a perfect WOM campaign.

Twitter: Making Sure You Don't Miss the Conversation | Marketing Profs Daily Fix Blog

tags: daily_reading

Feel overwhelmed by Twitter? Marketing Profs' Matt Dickman has tactics and a couple of cool tools for organizing the chaos.

Five steps to managing a blog writer’s workflow

tags: daily_reading

Daniel Pataki has some good advice for using Google Readers and Windows Live Writer to make sense out of a flood of RSS feeds. I'm increasingly addicted to RSS but the sheer volume is overwhelming. Some of these tactics might help.

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