Dove Onslaught Exposed

tags: social_media_useful

This video, which is cited in John Conroy's iMediaConnection piece, shows the risks of viral video campaign. The producer points out that the same company that brought you the Dove Evolution campaign promoting girls' self-esteem also produces the sexist campaign for Axe deodorant. You just can't get away with being a giant corporate conglomerate these days!

Online social networks | Everywhere and nowhere

tags: social_media_useful

The Economist looks at the user-hostile limitations of today's social networks and concludes that they can't survive in this form. Having to log on to each service separately and being unable to communicate across them is an unnatural act. The article draws a parallel between Facebook/MySpace/Twitter and Compuserve/Prodigy/AOL. Ultimately, the "walled garden" model fails.

Keep viral video from coming back to haunt you

tags: social_media_useful

Viral campaigns can blow up in unexpected ways. In this example-packed opinion piece, John Conroy talks about how easy it is for companies to become vulnerabile to charges of insincerity and hypocrisy if they don't consider all dimensions of their public perception before embarking on a viral campaign.

¶ 8:30 AM