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Paul Gillin's Blog - Social Media and the Open Enterprise: Why you should never give an unrehearsed demo to a journalist with a video

Paul Gillin's Blog - Social Media and the Open Enterprise

Wednesday, January 23, 2008

Why you should never give an unrehearsed demo to a journalist with a video

Scott Kirsner blogs about a disastrous live demo by an executive at Nuance Communications, one of the biggest players in speech recognition. The demo went so badly that the exec posted a follow-up on YouTube explaining what went wrong. A lot of reporters carry video cameras these days, so know what you're doing before you agree to let them switch those devices on!

Labels: PR video journalism

¶ 7:55 AM

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How social media and open computing are changing the business world.

: Name: Paul Gillin; Location: Framingham, Massachusetts, United States

Paul is a writer and media consultant specializing in information technology topics.

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