I just finished reading an interview with you on your recent book "The Influencers" on the Ragan Grapevine. You mention that major dailies will cease to exist in 20 years and that bloggers are now "maybe/maybe not" journalists. Journalists live by a code don't they? Bloggers as far I know have been reluctant to abide by a code of conduct - even laughing in the face of such a suggestion.

Without having credibility in the source and at the same time, a proliferation of bloggers posing as experts - I take and will continue to take all bloggers with a pile of salt. I will read the dailies and my community papers any day of the week and leave the social media and blogging where it currently belongs - in the entertainment section - not the news.

Your thoughts on building credibility in blogging?