A YouTube Kodak Moment A viral video has made its way out of Kodak and become one of the hottest clips on the Web. In it, a dignified, white-haired speaker starts by extolling Kodak's contributions to photography and our culture but then morphs into a ranting maniac, raving about the great work the company is doing in digital photography.

It's funny, but also remarkable for its self-deprecating humor. The clip includes several references to Kodak's early failures to get into digital photography and the opportunities it squandered. Its honesty reflects favorably on the company. Kodak says the video was prepared for internal use and was never meant to be seen by the public. The company has gotten an inadvertent image boost, though, by admitting to its past mistakes and making fun of itself. Good show.

Labels: transparency, viral_marketing

  ¶ 9:37 AM