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Paul Gillin's Blog - Social Media and the Open Enterprise

Sunday, November 05, 2006

What no one ever tells you about Blogging and Podcasting

Congratulations to Ted Demopoulos on the release of What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People who Successfully Leverage the Power of the Blogosphere. My copy arrived in the mail yesterday.

Ted interviewed 101 bloggers and podcasters to find out their secrets and ideas. The book is a nice compilation of advice and must have been a heckuva lot of work to assemble. It's short (186 pp. plus a glossary and bibliography) and easy to read.

Full disclosure: I'm quoted in a two-page section called "What Makes a Great Podcast?" Although I wasn't doing much podcasting at the time I talked to Ted, it's since become a major part of my business. I've done custom podcasts for an IBM/Ziff-Davis project called Innovations, several clients of TechTarget and the SaaScon conference. You don't need a lot of expensive equipment and good podcasts get great results.

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