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Paul Gillin's Blog - Social Media and the Open Enterprise

Thursday, July 20, 2006

YouTube's revenue model built on your content?

I mentioned in the previous post that teen-focused social-networking sites are searching for a business model. Apparently, they've found one: take your intellecdtual property. BoingBoing.net points out in this post that YouTube and MySpace have both revised their licensing terms to give them the privilege to redistribute the content you upload to their servers. The terms differ from service to service, but the net effect appears to be that content you create can be liberated and reused for whatever reason - including in ads and promotions - without your consent and without compensating you.

¶ 9:55 PM

Comments:

This is an interesting development, but isn't this necessary for YouTube to expand the service beyond just the internet? What if for example they wanted to partner with TiVo to make the video avaiable to people on their TV's? Wouldn't they need these same agreements? As far as the ads go, well I don't know that they are "stealing" content so much as trading you their bandwidth and popularity for access to your content. Not that I don't think that there are troubling issues with this, but just that in any business consumer relationship there is a give and take and if YouTube wants to host my bandwidth intensive applications for me, I'm willing to give up the rights to my home movies in exchange.

# posted by

Davis Freeberg : 11:27 PM

I guess no one's twisting your arm, right? Good points.

# posted by

Paul Gillin : 4:48 PM

I do not like this intellectual property trade off model.

But I like how YouTube is so easy and fast for uploading my videos. No other service, including OurMedia, Internet Archives, BlipTV, or Revver, is so good at speed, ease, and potential exposure to traffic and influentials.

YouTube is acting as a conduit to connect my sorry ass video product to some poor sap who sees a speck of value in them.

# posted by

steven edward streight : 4:00 PM

The real business model, the killer is this one:

ALL User Generated Content.

I think we all know who I am talking about: Post Secret and YouTube.

# posted by

steven edward streight : 4:02 PM

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