Why the dearth of popular corporate blogs? My editor at BtoB Magazine recently asked me to track down a top corporate blogger and interview him/her for a piece on blog marketing. I scoured the top-blogger lists at Technorati, Bloglines and a few others and was surprised to find that, outside of perhaps Scobleizer, no corporate blogs among them. All the top blogs are either maintained by individuals or as distinct business entities in themselves.

I wonder why? Is it simply that working stiffs don't have the time to devote to maintaining popular blogs? Is their subject matter not relevant enough? Do other bloggers not take them seriously enough to link to them? I'd appreciate your comments. I can't figure this one out.  ¶ 10:42 PM